The iPhone 11 is the best-selling smartphone in early 2020, the Canalys research institute announced in its new report. In the first quarter of the year, Apple sold 18 million copies worldwide despite the onset of the coronavirus crisis.
Apple dominates again sales through its affordable iPhone
Apple’s entry-level iPhone 11 in 2019 is a resounding success. Priced at a starting price of 809 euros, it overlooks several flagship elements of the iPhone 11 Pro and iPhone 11 Pro Max. Rather mid-range oriented, it skips the triple photo sensor and is content with an LCD screen rather than an AMOLED panel.
According to figures relayed by Canalys, Apple’s bet paid off. The iPhone 11 has thus established itself as the best-selling smartphone of the first quarter, despite the coronavirus epidemic that was spreading in China. Apple sold 18 million units during the period. Just below the iPhone 11 is the Redmi Note 8T from Xiaomi and the Galaxy A51 from Samsung, two mid-range Android smartphones.
The success of the iPhone 11 comes as no surprise
Last year, its predecessor, the iPhone XR, won out over all Android competition. According to Counterpoint, the iPhone XR was notably the best-selling smartphone of the third quarter of 2019. During the period, it represented 3% of the mobile terminals sold. The demand for an iPhone at a reduced price is obviously still very high. The figures from Canalys and Counterpoint bode well for the iPhone SE 2020. Compact and basic, the smartphone sells for just 489 euros.
The iPhone 11 captured 10% of market share during the first quarter.
The iPhone 11 Pro Max, a high-end smartphone sold from 1259 euros, even inherits 6th place in the ranking. The iPhone 11 Pro at 1159 euros is content with the 10th place. Note that the latest from Apple are the only high-end devices in this top.