When it comes to CMS, two leaders often come up, WordPress and Prestashop: what are their main differences? How to make your choice when creating a website?
First of all, it is important to understand what a CMS (for Content Managing System) is. It is content management software that allows you to create online content without going through the “classic” programming stage.
The advantages of WordPress
WordPress was created on May 27, 2003. It is distributed by the American company Automattic but available in multiple languages, including French. To date, 34.1% of websites in the world use. This is a very powerful CMS, used by a few big names like, for example, the Disney site.
It also has a very large community of specialists, ready to help different users, and more specifically developers.
An easy-to-use CMS
The strength of the WordPress CMS is to appeal to all audiences. Anyone can take it in hand very quickly thanks to more than 2000 themes available, free or paid. The websites are all customizable with the function of adding additional plugins.
This CMS can also be used by web developers who can create their own personalized themes. Two audiences, two platforms.
An easily customizable design
Remember that WordPress is based on open source. This means that the content offered is a turnkey solution but also and above all can be personalized. And this without having to touch the source code of the page. Indeed, the administration interface directly offers graphical customization options.
It is thus possible to obtain a very different appearance, an additional module and / or a visual according to the selected theme. This can apply for any type of website.
An effective platform for web referencing
SEO optimization is one of the workhorses of the creator of WordPress. The search for visibility on the web is indeed the goal of many site creators.
A module dedicated to SEO, Yoast, is offered as a base in the site administration portal as well as in the creation of each page or article. A control and scoring system is also put in place, using a color chip system. This therefore allows the site creator to adjust its content to allow better referencing (modify the structure of the sentence, add links, etc.).
Prestashop: a specialized CMS for e-commerce
A CMS for selling products online
Unlike WordPress, Prestashop is a CMS specialized in e-commerce. These main competitors are Wix, Magento or even Shopify.
More than 5000 themes and modules are offered and focused on e-commerce. Suffice to say that everyone can find their account. In addition, it too is based on the open source system. This therefore allows it to benefit from content enriched by an active community.
The advantages of Prestashop for e-commerce sites
As mentioned, the principle of open source is to allow any developer to offer their own personalized modules and make them available to everyone. At a time of the increasing digitization of society, this is a significant advantage to be sure to always stick to market expectations. What’s more when an economic issue is up for grabs.
In addition, its use is quite intuitive, and Prestashop sites are easy to learn. The order funnel is also very intuitive for the customer. Finally, a solution for sharing the site’s content on social networks is possible, with the aim of always improving its visibility.
Both are incredible and powerful CMS, we would say WordPress would suit better blogging sites whereas Prestashop are fitting E-Commerce requirements, before jumpstarting don’t hesitate to connect to some agencies to leverage the use of the plateforms.